How to Create the Best Elevator Pitch (Step-by-Step)
Kyl Roelofs • December 26, 2024
Creating the best elevator pitch is all about making a quick, compelling impression that sparks curiosity and invites conversation. Here’s how to build one that works—whether you're at a networking event, on a Zoom call, or bumping into a potential client in line at a coffee shop.
✅ 1. Start with Who You Help
Instead of leading with your job title, lead with your impact.
❌ "I’m a financial advisor."
✅ "I help business owners keep more of what they earn so they can grow without stress."
✅ 2. Focus on the Problem You Solve
Great pitches tap into pain points or desires your audience cares about.
“Most small business owners are amazing at what they do—but struggle with visibility and consistent referrals.”
✅ 3. Share How You Solve It
Keep it clear and jargon-free. Mention your process or value without diving too deep.
“I run a monthly business owner group where we share referrals, build relationships, and grow together.”
✅ 4. Wrap with a Hook or Question
End with a call to curiosity—not a sales pitch.
“It’s kind of like networking—but with structure, results, and no awkward sales pressure. Ever heard of something like that?”
🔁 Elevator Pitch Formula:
“I help [who you help] who struggle with [problem] by providing [solution], so they can [result].”
💡 Bonus Tips:
- Keep it under 30–45 seconds
- Use simple language
- Practice until it sounds natural
- Adjust for your audience
- Smile. Energy matters as much as words.
Let’s be real—joining a business group and actually engaging are two very different things. Showing up is step one. But if you’re not connecting, contributing, or being consistent, you’re missing the magic. So how do you go from “just another member” to someone people remember, refer, and rally around? Let’s break it down.
Running a business can feel like you're doing everything alone—but you don’t have to. Joining a networking group can be one of the smartest moves a business owner makes. Why? Because it’s not just about handshakes and business cards anymore. It’s about building a circle that grows with you. Here are the top reasons to plug into a networking group today: